Acquisition priced against payback, not platform ROAS
New customers are the most expensive thing an e-commerce brand buys. We manage acquisition against how fast that cost is actually recovered, not against a platform's own reported return.
Platform-reported return on ad spend rewards whichever channel wins the last click, and for e-commerce brands running paid media, social, SEO, and influencer activity simultaneously, that systematically misattributes credit across all four. A payback-period view built from your own order and margin data corrects for that.
Channel mix is decided by category economics, not by a default split — a low-margin, high-repeat category can justify a very different acquisition cost ceiling than a high-margin, low-repeat one, and the acquisition plan should say so explicitly rather than applying one rule everywhere.
We manage paid media, SEO, social, and influencer activity as one acquisition function reporting into one plan, rather than four vendors each defending their own channel's numbers in isolation.
What this includes
- Cross-channel paid media planning and buying across search, social, and programmatic
- Technical and content SEO aligned to the same keyword and intent model as paid
- Influencer partnership sourcing, briefing, and performance tracking
- Acquisition cost ceilings set by category margin and repeat-purchase behaviour, not a flat target
Not sure this is the right fit yet?
Book a growth consultation and we'll tell you plainly which part of the engine actually needs attention.
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