Consumer behavior
How buying behaviour is shifting, and what it means for the funnel.
Consumer behavior
consumer behavior
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Mobile checkout is where most e-commerce revenue is actually decided
For most e-commerce brands, mobile now carries the majority of sessions and the least tolerance for friction.
consumer behavior
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Price-comparison behaviour is shaping promotional strategy whether brands plan for it or not
Customers increasingly check price history before buying. Promotional timing needs to account for that.
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