Home /Insights /Consumer behavior

Consumer behavior

How buying behaviour is shifting, and what it means for the funnel.

Consumer behavior — representative photograph

Consumer behavior

consumer behavior

Mobile checkout is where most e-commerce revenue is actually decided

For most e-commerce brands, mobile now carries the majority of sessions and the least tolerance for friction.

Read →
consumer behavior

Price-comparison behaviour is shaping promotional strategy whether brands plan for it or not

Customers increasingly check price history before buying. Promotional timing needs to account for that.

Read →

Not sure this is the right fit yet?

Book a growth consultation and we'll tell you plainly which part of the engine actually needs attention.

Book a growth consultation