One dataset, not three dashboards that disagree
Acquisition, conversion, and retention are usually measured in three different systems that don't reconcile. We build the measurement layer to agree with itself before we build anything on top of it.
Server-side tracking and conversion API integrations reduce dependency on browser-based signal that's becoming less reliable across every major platform, and they let first-party, consented data reach ad platforms directly.
Attribution is modelled against your actual purchase cycle and repeat-purchase pattern, not a default platform window that was built for a generic advertiser, not specifically for e-commerce.
Reporting is built around the metrics that actually govern decisions — blended and channel-level CAC, conversion rate by source, repeat purchase rate by cohort, and LTV:CAC — rather than a dashboard of every available number.
What this includes
- Server-side tracking and conversion API implementation
- Cross-platform attribution modelling matched to your purchase cycle
- Unified acquisition-to-retention reporting in one view
- Data quality audits identifying double-counted or missing conversions
Not sure this is the right fit yet?
Book a growth consultation and we'll tell you plainly which part of the engine actually needs attention.
Book a growth consultation