The pre-launch checklist we run before any e-commerce campaign goes live
Tracking, compliance, and checkout checks that catch the errors expensive to discover after launch.
Tracking: conversion events fire once and only once across every platform pixel and server-side integration in use, and test purchases have been verified end to end before real spend starts.
Compliance: ad copy and landing page claims match current platform policy, and any category-specific restrictions (health claims, financial products) have been checked against the current offer.
Checkout: the full purchase flow has been tested on both mobile and desktop, including the specific payment methods being promoted in the campaign, not just the default option.
Inventory and logistics: stock levels and delivery timeline estimates shown at checkout are accurate for the campaign's expected demand, especially for a promotional or launch campaign expected to spike traffic.
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