A new market launch playbook
The sequence we follow for entering a new market without repeating the first market's mistakes.
The playbook starts with a market-readiness audit (payment methods, logistics, tax and duty handling) before any acquisition spend, so early campaign data reflects genuine demand rather than a broken checkout or delivery experience.
Acquisition launches at a controlled, capped budget first, specifically to generate enough data to validate unit economics before committing to a larger spend level.
Retention and CRM localisation happens in parallel with acquisition, not after, so early customers in the new market get a lifecycle experience built for their market rather than a translated version of the home market's programme.
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