A lifecycle segmentation template for retention planning

This template structures customers into segments based on recency, frequency, and category-specific repurchase timing, rather than a single generic 'active vs lapsed' split.

Each segment gets its own messaging objective and cadence in the template, so the retention plan is built segment-by-segment rather than as one calendar applied to everyone.

Use it as a working document before building automation flows — filling it in forces the segmentation decision to happen deliberately rather than emerging accidentally from whatever the email platform's default segments happen to be.